
Marketing Your Practice
Ep381. How to Stand Out in Your Community: 10 More Ways to Get Noticed! Angus Pyke
Sep 15, 2024
Angus Pyke, a professional dedicated to helping chiropractic practices thrive, shares invaluable insights on community engagement. He outlines ten innovative strategies to enhance visibility, from teaming up with local businesses to initiating online challenges. Each method is designed to not only boost recognition but also forge lasting connections within the community. Angus emphasizes the importance of consistent involvement, reminding practitioners that building goodwill is essential for sustainable growth.
23:24
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Quick takeaways
- Collaborating with local businesses and hosting workshops enhances credibility while increasing visibility and trust in the chiropractic community.
- Leveraging social media and optimizing Google Business profiles are essential to attract new patients and maintain engagement in a digital landscape.
Deep dives
The Importance of Visibility in Chiropractic Practice
Many chiropractors struggle to grow their practices primarily because their communities are unaware of their existence. Regardless of experience or practice longevity, a significant percentage of potential patients conduct online research before choosing a healthcare provider. This means being visible online and in the community is crucial; businesses that actively share content can see a substantial increase in website traffic. Increased visibility leads to word-of-mouth referrals, demonstrating that awareness is essential for driving patient engagement.
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