EO First Lesson Taught in Harvard MBA in 18 Minutes | Thales Teixeira | EO
Jun 28, 2025
30:05
First Lesson Taught in Harvard MBA in 18 Minutes | Thales Teixeira
Today's video features Thales S. Teixeira, V. Associate Professor at the University of California. Previously, he taught students at Harvard Business School for over 10 years. In his book, he explains how existing businesses can identify points where they fail to create value and offers methods to provide high value to customers. He examines the customer value chain, proposing a framework to identify and break apart the weakest link. He teaches how to generate ideas that offer high value to customers and how to attract customers away from established players with those ideas.
To purchase his book: https://a.co/d/hkoaHzs
00:00 Intro
00:52 Chapter 1. Decoupling Customer Value Chain
04:03 Chapter 2. 3 Types of Decoupling
09:40 Chapter 3. 5 Steps to Steal Customers
16:21 Chapter 4. Decoupling in AI Field
EO stands for Entrepreneurship & Opportunities. As we're looking to feature more inspiring stories of entrepreneurs all over the world, don't hesitate to contact us at partner@eoeoeo.net
EO School | Decoupling: Secret to Stealing Customers
Learn directly from Prof. Thales Teixeira on Decoupling through our online coursedive into how YOU can find a billion dollar business idea.
View Course 👉https://bit.ly/4hDQ0HL
Twitter | @EO__Global
LinkedIn | @EO STUDIO
Instagram | @eostudio.gl
EO Podcast 🎧
Spotify: https://bit.ly/442cRa1
Apple Podcast: https://apple.co/3oH3NHC
Google Podcast: https://bit.ly/40E1d2v
Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation. EO stands for Entrepreneurship & Opportunities. Follow the podcast & turn on notifications for new episodes. EO Socials: Twitter twitter.com/eostudi0 LinkedIn linkedin.com/company/eostudio Official Website eostudio.io EO School welcome.eostudio.io Disclaimer: This fanmade podcast is not affiliated with or endorsed by EO. All content rights and trademarks belong to EO. If you represent EO and have any questions or concerns, please don’t hesitate to get in touch.
To purchase his book: https://a.co/d/hkoaHzs
00:00 Intro
00:52 Chapter 1. Decoupling Customer Value Chain
04:03 Chapter 2. 3 Types of Decoupling
09:40 Chapter 3. 5 Steps to Steal Customers
16:21 Chapter 4. Decoupling in AI Field
EO stands for Entrepreneurship & Opportunities. As we're looking to feature more inspiring stories of entrepreneurs all over the world, don't hesitate to contact us at partner@eoeoeo.net
EO School | Decoupling: Secret to Stealing Customers
Learn directly from Prof. Thales Teixeira on Decoupling through our online coursedive into how YOU can find a billion dollar business idea.
View Course 👉https://bit.ly/4hDQ0HL
Twitter | @EO__Global
LinkedIn | @EO STUDIO
Instagram | @eostudio.gl
EO Podcast 🎧
Spotify: https://bit.ly/442cRa1
Apple Podcast: https://apple.co/3oH3NHC
Google Podcast: https://bit.ly/40E1d2v
Subtitles for this video were created using [XL8.ai](http://xl8.ai/) machine translation. EO stands for Entrepreneurship & Opportunities. Follow the podcast & turn on notifications for new episodes. EO Socials: Twitter twitter.com/eostudi0 LinkedIn linkedin.com/company/eostudio Official Website eostudio.io EO School welcome.eostudio.io Disclaimer: This fanmade podcast is not affiliated with or endorsed by EO. All content rights and trademarks belong to EO. If you represent EO and have any questions or concerns, please don’t hesitate to get in touch.
-------------------------
Learn more about your ad choices. Visit megaphone.fm/adchoices