How-to Thrive in the Future of Podcasting: Insights from PodcastOne Top Industry Executives, Kit Gray & Robert Ellin

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May 24, 2025

Kit Gray, co-founder of PodcastOne, and Robert Ellin, CEO, share insights on the evolving landscape of podcasting. They discuss the significant impact of YouTube and AI on content creation, monetization, and audience engagement. The duo emphasizes the need for podcasters to build lasting brands and adapt to changing listener habits, especially among Gen Z. They outline strategies for growth, including integrating visual media and leveraging analytics to attract advertisers. Their vision includes turning niche podcasts into multi-platform empires.

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INSIGHT

YouTube’s Podcasting Game Changer

YouTube's adoption of podcasting in the last three years has transformed media consumption habits, especially in the 20-35 age group.
Video, live shows, and multiple platforms are now essential for engaging modern podcast audiences.

ADVICE

Engage and Expand Your Audience

Keep your audience engaged by making content intriguing enough to stand out amid fierce competition.
Utilize social media and networking with other podcasters to expand your audience effectively.

ADVICE

Host and Community Matter Most

Build a podcast community that actively shares content and promotes episodes socially.
Hosts are the main reason listeners tune in; focus on being authentic and engaging to retain audiences.

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A Note from James:

So I’ve been podcasting for, gosh, 11 years—over 1500 episodes. And through that whole journey, PodcastOne always stood out to me. They recently went public, and today I’ve got Rob Ellin and Kit Gray joining me. What’s the future of podcasting? If you're thinking about starting a podcast—or wondering how to grow one you already have—this episode's for you. These guys helped shape the entire industry, and they're sharing what works now, what doesn't, and how creators and networks can stay ahead.

Episode Description:

James Altucher sits down with Kit Gray and Robert Ellin, the powerhouse duo behind PodcastOne, to explore where podcasting is headed next. From YouTube’s dominance to AI-driven analytics, they dissect the changing landscape of content creation, monetization, and brand-building. They also discuss PodcastOne’s public market journey and how creators can turn niche ideas into multi-platform empires. Whether you're a podcast listener, creator, or investor, this episode gives you a real look at how podcasting is evolving from bedroom hobby to billion-dollar business.

What You’ll Learn:

Why YouTube has become the most important platform for podcasters
How to build a podcast brand that lasts—and makes money
Why Gen Z is reshaping the future of content creation
The real metrics that drive podcast growth and advertiser interest
How PodcastOne is planning to become a billion-dollar company

Timestamped Chapters:

[00:00] Introduction: The Future of Podcasting
[00:06] The Rise of YouTube in Podcasting
[01:08] James Altucher’s Podcasting Journey
[01:53] Interview with Rob Ellin and Kit Gray
[02:13] Evolution and Challenges in Podcasting
[02:49] The Impact of Video and Live Shows
[05:36] The Importance of Audience Engagement
[06:19] Diverse Podcast Formats and Their Success
[07:35] Building Relationships and Networks
[09:32] Monetizing and Expanding Podcast Content
[22:05] The Role of Gen Z in Podcasting
[25:10] Debating College and Entrepreneurship
[25:43] The Evolution of Media and Content Creation
[26:53] The Power of Celebrity Influence
[27:55] Building and Branding in the Modern Era
[31:03] The Impact of Podcast Advertising
[34:07] The Future of Podcasting and AI
[40:34] The Growth and Influence of PodcastOne
[41:59] Podcasting During COVID and Beyond
[45:13] PodcastOne’s Public Journey and Future Plans

Additional Resources:

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