ProductLed Podcast
How to optimize product growth with continuous product discovery
Dec 19, 2023
Pawal Huryn, a successful Product Manager and coach, shares insights on Product Discovery, including identifying assumptions, validating through experimentation, and collaborating with teams. He discusses the cultural shift needed for success and offers tips on conducting experiments, managing expectations, and achieving goals. With over 9 years of experience in Product, Pawal provides valuable recommendations for successful product discovery.
40:23
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Quick takeaways
- Product discovery involves identifying and addressing five risk areas: usability, value, feasibility, viability, and ethical considerations, in order to validate assumptions through experimentation.
- Continuous product discovery requires a collaborative effort by a product trio, prioritizing opportunities based on value, leveraging quantitative data, and conducting experiments using prototypes and tools like Miro or user testing platforms.
Deep dives
The Importance of Product Discovery
Product discovery is crucial because most ideas fail, and it's essential to validate ideas before investing time and effort into implementation. The discovery process involves identifying and addressing five risk areas: usability, value, feasibility, viability, and ethical considerations. The goal of product discovery is to discover the best ideas, identify assumptions related to risks, and validate those assumptions through experimentation. By prioritizing outcomes and focusing on the quality of output, product discovery can lead to more successful and impactful solutions.
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