The Hotel Investor Playbook Building a $6M Micro Resort with Only 3% Down Using a USDA Loan | Ian Joseph E31
May 13, 2025
Ian Joseph, founder of Branch, shares insights on leveraging USDA Rural Business Development loans to fund a $6M micro resort in West Virginia with just 3% down. He discusses the often-overlooked financing strategies for boutique hospitality projects and the importance of community partnerships. Ian also explores the design of high-ADR resort cabins, effective marketing techniques for pre-selling stays, and the economics behind luxury micro resorts versus typical short-term rentals. His journey highlights innovative approaches in hospitality development.
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Community Partnership Enhances Experience
- Branch micro resort partners with local businesses instead of competing with existing dining and spa services.
- This community collaboration enhances guest experiences and supports local economy growth.
Berkeley Springs: Ideal Resort Location
- Berkeley Springs offers a rare combination of accessibility, affordability, and historical hospitality appeal.
- It is a hidden gem with proximity to major cities and diversified nature activities attracting varied guests.
Passion Sparked by Airbnb Hosting
- Ian started with a single mountain house Airbnb intending personal use and investment.
- Experiencing hosting ignited his passion for hospitality and real estate development.