How to build a cult [Jody Raynsford]

How do you build a "Cult Like" following in your business?

If you run a business, you'll know how important it is to have raving fans... Jody Raynsford takes this one step further and says you should create a "Cult like" following.

This is an amazing episode where Jody shares his story of building Bad Boy Running, writing his book and helping his clients build incredible communities.

This is a great conversation if you're looking to lead from a different stance.

Here is how to find out more:

Free 7-part course on building a cult following -

 https://www.cultbrandmethod.com

How To Start A Cult - https://www.howtostartacult.co.uk

Jody Raynsford - https://www.jodyraynsford.com 

Jody's LinkedIn - https://www.linkedin.com/in/jodyraynsford

How to reach out to Ben:

www.instagram.com/coachbenjaminowen

How to apply for coaching:

https://benjamin-x9xu5crl.scoreapp.com/

Chapters

00:00 Introduction to Jody Raynsford

03:11 The Journey from Journalist to Ultra Runner

06:03 The Birth of a Podcast

08:48 Creating a Cult-Like Following

12:04 The Power of Polarization in Branding

15:07 Building Community and Belonging

17:59 The Role of Identity in Business

21:02 Transformational Stories and Shared Language

24:05 The Importance of Humor and Folklore

26:49 Finding Your Tribe in Business

33:00 Understanding the Market and Personal Goals

34:03 The Importance of Enjoyment in Running and Business

34:55 Building a Cult-Like Business Culture

35:58 The Power of Polarizing Messages

37:01 Identifying Enemies and Setting Goals

39:02 Inclusivity vs. Alignment in Communities

39:59 Recruitment Strategies for Cult-Like Brands

40:59 The Role of Authenticity in Leadership

44:09 Consistency and Trust in Brand Building

47:50 The Reality of Building a Movement

52:11 Engagement and the Value of Negative Feedback