How do you build a "Cult Like" following in your business?
If you run a business, you'll know how important it is to have raving fans... Jody Raynsford takes this one step further and says you should create a "Cult like" following.
This is an amazing episode where Jody shares his story of building Bad Boy Running, writing his book and helping his clients build incredible communities.
This is a great conversation if you're looking to lead from a different stance.
Here is how to find out more:
Free 7-part course on building a cult following -
https://www.cultbrandmethod.com
How To Start A Cult - https://www.howtostartacult.co.uk
Jody Raynsford - https://www.jodyraynsford.com
Jody's LinkedIn - https://www.linkedin.com/in/jodyraynsford
How to reach out to Ben:
www.instagram.com/coachbenjaminowen
How to apply for coaching:
https://benjamin-x9xu5crl.scoreapp.com/
Chapters
00:00 Introduction to Jody Raynsford
03:11 The Journey from Journalist to Ultra Runner
06:03 The Birth of a Podcast
08:48 Creating a Cult-Like Following
12:04 The Power of Polarization in Branding
15:07 Building Community and Belonging
17:59 The Role of Identity in Business
21:02 Transformational Stories and Shared Language
24:05 The Importance of Humor and Folklore
26:49 Finding Your Tribe in Business
33:00 Understanding the Market and Personal Goals
34:03 The Importance of Enjoyment in Running and Business
34:55 Building a Cult-Like Business Culture
35:58 The Power of Polarizing Messages
37:01 Identifying Enemies and Setting Goals
39:02 Inclusivity vs. Alignment in Communities
39:59 Recruitment Strategies for Cult-Like Brands
40:59 The Role of Authenticity in Leadership
44:09 Consistency and Trust in Brand Building
47:50 The Reality of Building a Movement
52:11 Engagement and the Value of Negative Feedback
Remember Everything You Learn from Podcasts
