Coaching Culture 404: What Happens When Sport Meets Service? The Team Up Effect | Graham Roxburgh Part 2
Jun 8, 2025
Graham Roxburgh, founder of Team Up, shares how sport can drive community development worldwide. He explains the inspiring origin of Team Up and its mission to go beyond competition to support local leaders. The conversation highlights the transformative power of service, revealing personal growth for both communities and volunteers. Touching stories, including a spontaneous soccer game during a rainstorm, emphasize the joy of connection. Roxburgh encourages coaches to engage in innovative, service-oriented activities that foster meaningful community ties.
AI Snips
Chapters
Transcript
Episode notes
Listening Before Acting
- Team Up listens first to local leaders and assists their vision rather than imposing its own agenda.
- Sport is used as a catalytic tool to energize existing community development projects.
Uganda Match Sparks Community Growth
- A soccer match in Uganda drew 8,000 people even on a poor field, illustrating sport's community power.
- That single event inspired a large ongoing youth program involving schools and government.
Double Impact of Serving
- Serving others impacts both those helped and the helpers themselves.
- Team Up calls this a 'double assist,' where serving transforms hearts in both communities and athletes.