In this episode, we speak with Senior Editor for the Economist in digital and data products and Co-author of "Big Data: A Revolution that Will Transform How We Work, Live and Think", Kenneth Cukier, who speaks on the technologies that underlie big data and make it what it is today. Cukier addresses common misconceptions about machine learning and dives into how companies can catch up with this technology by thinking through, assessing ROI, and making sense of the dynamics of big data. Listen for Cukier's apt analogy in comparing machine learning technology to the dynamics of computing from decades ago.