Gym World Worldwide This 21,000 sq ft gym has over 2,000 members
Mar 14, 2025
Evan Duncan, the founder of Recess Fitness Club in Dallas, shares his journey in creating a gym that values fun over social media hype. His innovative approach includes playful features like a slide and a member-centric culture. Duncan reveals powerful marketing strategies that helped him grow to over 2,000 members in three years. He also discusses unique wellness initiatives, including medical services, and exciting plans for future expansion. This conversation highlights the importance of community and personal connections in the fitness world.
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The Golden Slide
- Recess Fitness Club built a slide connecting the second floor to their class studio.
- The slide, with LED lights, cost more than a luxury car and presented unique building code challenges.
No Tripods, No Influencers
- Recess Fitness Club prioritizes member experience over influencer marketing.
- They intentionally discourage professional photography and videography within the gym.
Acquiring the Space
- Evan and Taylor secured a 10-year lease on a former 24 Hour Fitness during COVID.
- Initially, they planned to use 14,000 sq ft but eventually expanded to the entire 18,000 sq ft space.