Gym World Worldwide
This 21,000 sq ft gym has over 2,000 members
Mar 14, 2025
Evan Duncan, the founder of Recess Fitness Club in Dallas, shares his journey in creating a gym that values fun over social media hype. His innovative approach includes playful features like a slide and a member-centric culture. Duncan reveals powerful marketing strategies that helped him grow to over 2,000 members in three years. He also discusses unique wellness initiatives, including medical services, and exciting plans for future expansion. This conversation highlights the importance of community and personal connections in the fitness world.
55:07
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Quick takeaways
- Recess Fitness Club's innovative design, featuring a golden slide, fosters community engagement and enhances its standout brand identity amid fun and interaction.
- The gym prioritizes personalized member experiences and wellness services, integrating fitness with medical support to promote overall well-being and satisfaction.
Deep dives
Innovative Gym Concept
The gym is cleverly designed to evoke the spirit of childhood recess, emphasizing joy and community. With a unique layout, it encourages social interaction and fosters a supportive culture among members. Instead of focusing on high-traffic influencer engagement, it prioritizes a genuine workout environment, where distractions like tripods and professional photography are discouraged. This approach helps create a space that feels welcoming and focused, appealing to individuals looking for camaraderie and personal growth.
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