MBA2052 Why You Should (and Shouldn’t) Write a Book + Free Ride Friday

May 20, 2022

Entrepreneurs exploring the idea of writing a book should assess their motives carefully as it can impact their brand and business significantly. The podcast emphasizes the importance of creating a book that truly benefits readers and adds value to their lives. Successful authors focus on producing quality content and having a clear purpose behind their book to ensure its success. Marketing strategies involve continuously releasing new books to attract more readers and leveraging various tactics to maximize impact and grow their business.

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Intro

00:00 • 2min

The Value of Writing a Book to Impact Readers

02:25 • 2min

The Importance of Valuable Content and Purpose in Writing a Book

04:17 • 4min

The Strategy of Promoting Books Through Continuously Writing

08:28 • 2min

Strategies for Marketing a Book and Maximizing Impact

10:03 • 5min

Thinking about writing a book? The first question to ask yourself: why?

There are great reasons for an entrepreneur to write a book. There are also terrible reasons. Before you put a single word down, make sure you’re approaching it from the right angle.

Setting appropriate intentions and expectations is key to making your book project successful. If you’re not willing to be honest about what you’re trying to accomplish, writing a book can be a drain on your time, energy, and revenue that doesn’t pay off.

Today, we explain what it looks like when an entrepreneur does the book thing properly (with lots of examples). By understanding the reader’s perspective, you can make sure to write something that’s worth the investment — for you and your readers.

Get in the right headspace for becoming an author. Click Play!

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Show Links

EasyCourse

Books by Michael Port

Books by Ramit Sethi

Books by Dorie Clarke

Books by Ryan Holiday

Books by Gary Vaynerchuk

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