Sequence Over Strategy Stop Borrowing the Wrong Audience
9 snips
Nov 6, 2025 Dive into the pitfalls of audience borrowing and discover why targeting 'good enough' crowds can sabotage your marketing. Learn the importance of building genuine relationships with audience owners for better results. Michelle highlights the tradeoff between easy opportunities and quality engagement, emphasizing the need for precision in your marketing efforts. She also unpacks the challenges of passive placements and how they fail to convert without solid connections. Tune in for insights that could transform your approach to audience engagement!
AI Snips
Chapters
Transcript
Episode notes
Sequence Beats Strategy
- The order of actions (sequence) matters more than any single marketing strategy.
- Michelle Warner argues prioritizing sequence leads to better business outcomes than copying tactics.
Go Where Your People Already Are
- Do borrow audiences where your ideal people already gather instead of relying only on your own platforms.
- Seek places—virtual or real—where your target prospects naturally assemble and insert yourself there.
Precision Determines Success
- Audience borrowing demands precise inputs or it becomes sloppy and ineffective.
- Michelle warns that casual or broad approaches dilute results and mimic low-conversion traffic tactics.