The Game with Alex Hormozi Breaking Down Rihanna's $1B Brand: Savage X Fenty | Ep 825
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Jan 14, 2025 Explore the phenomenal rise of Rihanna's billion-dollar lingerie brand. Discover how strategic partnerships and market selection fueled its success. Dive into the importance of diversity and audience engagement in branding. Uncover innovative marketing tactics that promote inclusivity and body positivity. Learn how a unique subscription model transforms customer relationships. Plus, insights on affiliate marketing strategies and boosting customer loyalty through membership dynamics.
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Partnering for Success
- Partner with people possessing money, time, experience, or assets you lack.
- This allows you to capture more opportunities and achieve bigger goals.
Market Selection and Unique Angle
- Rihanna smartly targeted growing markets like loungewear and activewear.
- Her unique angle of 40 shades of "nude" addressed a real pain point for a diverse audience.
Brand Building
- Build a brand authentic to your values.
- Create platform-specific content for different audiences.