[Top Agency Series] Turning Agency Struggles Into Profit Power With Eli Rubel 

Eli Rubel is the Founder and CEO of Profit Labs, a strategic finance and bookkeeping firm exclusively for agency owners. Profit Labs provides financial clarity, profitability insights, and forecasting tools tailored for creative, marketing, and service agencies. Eli has generated over $10 million in agency profit since 2020 and is widely followed for his expertise in building high-margin, scalable service businesses. He previously founded Glider, a venture-backed SaaS company, and later launched Matter Made and NoBoringDesign, which served clients like Dropbox, Loom, and Sequoia-backed startups.

In this episode…

The entrepreneurial journey is rarely a straight path; more often, it is marked by missteps, hard lessons, and unexpected pivots. Even seasoned founders can launch a new venture only to see it stumble at the very beginning. When this happens, how do you regroup, refine, and rebuild into something stronger?

Eli Rubel, a seasoned entrepreneur and agency finance expert, experienced this firsthand when his latest venture faltered due to misaligned messaging and poor market fit. Rather than walking away, Eli leaned on his network of fellow founders, adjusted his positioning, and revamped his sales approach. These changes quickly turned early struggles into wins, landing his first clients and building momentum. He emphasizes the power of bootstrapping for flexibility, leveraging offshore teams for efficiency, and testing pricing to uncover true profitability. His journey exemplifies how adaptability, clarity, and persistence can transform setbacks into lasting growth.

In this episode of the Inspired Insider Podcast, Dr. Jeremy Weisz interviews Eli Rubel, Founder and CEO of Profit Labs, about turning early failures into profitable growth. Eli shares why he chose bootstrapping over venture capital, what he learned from a failed launch and pivot, and the costly mistake of keeping staff too long in a downturn. He also discusses scaling with offshore talent, the importance of time tracking, and how price testing can transform agency profitability.