Akimbo: A Podcast from Seth Godin

The modern lemonade stand

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Apr 6, 2022
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ANECDOTE

Lemonade Stand Lessons

  • The lemonade stand teaches kids about selling but also about begging and doesn't handle profit and loss well if parents supply for free.
  • People buy lemonade mainly to feel good about helping a kid, not for the product itself.
ADVICE

Pick Customers, Not Masses

  • Pick a small valuable audience who needs your product enough to pay for it instead of chasing millions of uninterested internet viewers.
  • Consider creating exclusive online communities or connections rather than aiming for fame or scale early on.
ANECDOTE

The Priceless AOL Negotiation Room

  • At an AOL conference, competitors shared contract details privately, allowing them to negotiate better deals together.
  • This collaboration created a priceless room of shared trust and mutual benefit beyond individual gain.
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