Apptivate: App Marketing Explained 5 Tips for Retargeting Mobile Game Users - Ian Masterson (Tilting Point)
Oct 27, 2020
28:32
Ian Masterson is the Associate Growth Marketing Manager at Tilting Point, a mobile game publishing company.
Questions Ian Answered in this Episode:
- What are some of the big changes for Tilting Point this year?
- When did you team start delving into retargeting?
- What are some tips you’ve learned on your journey into retargeting?
- Do you focus on lapsed paying audiences in retargeting or something else?
- What’s your process for figuring out the messaging to the users you’re retargeting?
Timestamp:
- 5:05 Tilting Point’s rebrand & acquired FTX Games
- 7:38 A hurdle to retargeting for mobile game developers
- 9:36 Understanding the user journey in retargeting
- 11:20 Retargeting users in the first few days after install
- 15:29 The name of your game--Apple vs Android app stores
- 16:50 When to pause when retargeting static lists
- 20:10 Developing the right retargeting message
Quotes:
(11:06-11:13) “[Lapsed buyers] have been a major focus of ours. I think it is the jumping off point. These are your most valuable users. These are the ones you want to get back.”
(22:45-22:54) “I just went on [Reddit] recently and you get an idea of where people are getting tripped up early on in the game, where there’s bugs, what they’re looking for. So it’s really insightful.”