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Tech Talks
How is AI helping inform and inspire the people behind the world's leading brands?
May 27, 2024
Global Chief Growth Officer and SVP MD from R/GA discuss building brands as operating systems, AI in marketing, and navigating digital brand building. They explore R/GA's evolution, a partnership with BBC Studios, and Rio's tech landscape.
22:45
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Quick takeaways
- Building brands as operating systems enhances brand consistency across digital touchpoints.
- Augmenting creativity with AI tools in marketing empowers innovation and efficiency without replacing human input.
Deep dives
Evolution of RGA from special effects to creative innovation
RGA, originally a special effects company for Hollywood, has evolved into a creative innovation company focusing on designing businesses and brands for a more human future. They emphasize the importance of continually evolving and harnessing technology to create better human experiences and enhance brand value. Through partnerships like the one with BBC Studios, RGA demonstrates a commitment to leveraging technology to deliver impactful campaigns in a digitally driven world.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode