How is AI helping inform and inspire the people behind the world's leading brands?
Tech Talks
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Navigating Brand Building in the Digital Age
Exploring the evolving strategies for brand building in a digital landscape, this chapter advocates for treating brands like operating systems to ensure consistency and adaptability. It delves into the role of AI in marketing, discussing how it enhances creativity and efficiency without replacing human talent. Emphasizing the importance of embracing new technologies, the discussion highlights the need for a positive learning attitude in navigating the challenges and opportunities of AI in marketing and branding.
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