Uncle Marv welcomes back Lisa Shorr, a leading authority on personal branding and client experience for IT businesses, for a lively and insightful discussion on video meeting etiquette. After breaking down the latest cybersecurity threats, the conversation shifts to the “new normal” of remote and hybrid work, where your camera is your connection to clients and colleagues.

Lisa explains why turning your camera on is non-negotiable, how to create a professional (yet authentic) background, and why leaders must model the behaviors they want their teams to follow. She shares coaching tips for helping technical staff shine on screen, discusses the impact of nonverbal cues, and reveals how intentional presence builds trust, loyalty, and long-term business growth.

The episode is packed with actionable tips, relatable stories (yes, including pajama pants on Zoom!), and a reminder that every video call is a chance to build—or lose—business. Lisa also previews her book, “Your Brand Unleashed,” and upcoming talks at IT Nation Secure and PAX8 Beyond. The show closes with a classic Florida Man story and a call to action for MSPs to lead by example, on and off camera.

Companies, Products, and Books Mentioned:

Shorr Success – https://shorrsuccess.com/
Your Brand Unleashed (Book by Lisa Shorr) – https://amzn.to/43QzIHB
Secure Future Tech Solutions – https://www.securefuturetech.com/
ConnectWise / IT Nation Secure –https://www.connectwise.com/it-nation/secure
PAX8 Beyond – https://www.pax8beyond.com/
Bitdefender – https://www.bitdefender.com/
ThreatLocker – https://www.threatlocker.com/
Huntress – https://www.huntress.com/
Logitech StreamCam – https://amzn.to/4mxDnBD
Blue Yeti Nano Microphone – https://amzn.to/3Z8LyKC

Florida Man and News:

Florida Man survives alligator, only to be fatally shot by deputies: https://rb.gy/av6vj9
Microsoft Windows Warning - Do Not Install These Apps: https://rb.gy/f0n77x
Massive Login and Password Leak: https://rb.gy/0cokhx

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Look the Part: Video Appearance Tips for IT Pros (EP 830)