“If you believe business is built on relationships, make building them your business.” — Scott Stratten

Named one of the “Top 5 Social Media Influencers of the World” by Forbes Magazine, best-selling author Scott Stratten began developing the concept of “unmarketing” as a band manager and promoter in Toronto. However, it wasn’t until the recession that he honed his message and became the leading expert on digital and social media marketing. In this episode, Brian interviews Scott and delves into how a chance viewing of a Les Brown speech inspired him to get into motivational speaking, his early career in human resources and what led him to turn traditional marketing and selling strategies on their head and cultivate the ‘un’: unmarketing, unbranding and unselling. You’ll learn several strategies for building a following on social media, the dos and don’ts of promoting in your relationships and how great service separates you from your competition, both big and small. By the end of the episode, you’ll have the tools to connect better on all levels with your clients.

Inspirational quotes from today’s interview:

“All marketing was push and pray. Mine was pull and stay.” — Scott Stratten

“Are we storytellers or teachers?” — Scott Stratten

“If you make enough noise, people will come calling.” — Scott Stratten

“The community will wrap themselves around you when they think you’re one of them.” — Scott Stratten

“You’ve got to invest in people before you make a withdrawal.” — Brian Buffini

“Networking is the long term.” — Scott Stratten

“I want to be the catalyst for conversation.” — Scott Stratten

“Go with your grain. Know what works for you.” — Scott Stratten

“I want to heighten my strengths. I’ll outsource my weaknesses.” — Scott Stratten

“Just because you’ve done it doesn’t mean you’ve done it right” — Scott Stratten

“If you want to make your business big, you need to make your focus small.” — Brian Buffini

“If the number one driver of your business is referrals, you increase your referrals by making yourself more referable.” — Scott Stratten

“You can’t outspend and out-innovate a big brand, but you can out-service them.” — Scott Stratten

“Make your focus to connect as strongly as possible to people.” — Scott Stratten

“If you just listen, you’ve already separated yourself.” — Scott Stratten

Learn more about Scott Stratten

Website: http://www.unmarketing.com/

Podcast: UnPodcast

Books by Scott Stratten: UnMarketing, UnBranding, UnSelling

Mentioned in the episode: Simon Sinek—Leaders Eat Last Permission Marketing—Seth Godin The 50 Inventions that Shaped the Modern Economy by Tim Harford Messy by Tim Harford How to Never Lose a Customer Again by Joey Coleman

Connect with Brian Buffini

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369 | Endless Winter | Review | with Jason and Brandt Sanderson