The Long Game Product-Led Sales, Product Validation, and Unintentional Category Creation with Alexa Grabell, CEO of Pocus
As a founder, it can be tough to balance work and personal life, make tough decisions, and stay motivated.
In this episode, Alexa Grabell, founder of Pocus, shared some valuable insights and advice for other founders out there.
Alexa is the co-founder and CEO of Pocus, the first Product-Led Sales (PLS) platform. Pocus helps go-to-market teams use data to improve customer acquisition, conversion, and expansion - without relying on engineers. Alexa’s passion for PLS began when she led sales strategy & operations at Dataminr, where she built internal solutions to power sales teams with data.
Alexa also shared her experience as a first-time founder and how she has learned to delegate tasks to her team members. She emphasized the importance of hiring the right people and putting them in the right positions to do their best work.
Overall, Alexa's journey highlights the importance of flexibility, adaptability, and a willingness to learn and evolve. By prioritizing your team, setting goals, and staying true to your vision, you can navigate the challenges of building a successful startup.
If you want to hear more about Alexa Grabell's journey be sure to listen to this episode.
Topics
- Empowering Women in Tech
- Creating a Culture for Female Founders
- Building a Diverse Team
- Product Led Sales
- Challenges of Building Internal Data System
- Building vs Buying
- Investment from Design Partners
- Creating a Category
- Building a Community
- Learning as a Founder
- Empowering Others
- Finding a Peer Group
- Passion and Trade-offs
- Prioritizing Self-Care
- Recruiting Process
- Marketing as the First Hire
Show Links
- Connect with Alexa Grabell on LinkedIn, Twitter
- Connect with David Khim on LinkedIn and Twitter
- Connect with Omniscient Digital on LinkedIn or Twitter
Past guests on The Long Game podcast include: Morgan Brown (Shopify), Ryan Law (Animalz), Dan Shure (Evolving SEO), Kaleigh Moore (freelancer), Eric Siu (Clickflow), Peep Laja (CXL), Chelsea Castle (Chili Piper), Tracey Wallace (Klaviyo), Tim Soulo (Ahrefs), Ryan McReady (Reforge), and many more.
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Connect with Omniscient Digital on social:
Twitter: @beomniscient
Linkedin: Be Omniscient
Listen to more episodes of The Long Game podcast here: