In this special Spotlight Episode, we take a break from the usual deep dive into specific e-commerce topics, and instead, shine a light on "Mason", a company that's making waves and doing some pretty impressive work in the world of eCommerce and AI.
Kaus Manjita, the founder of Mason joins Matt to talk about how the company that was launched amidst the pandemic in 2020 has been growing steadily for the past three years and how they leverage powerful systems and technology to help smaller brands succeed!
ABOUT KAUS:
Kausambi is an award-winning founder and serial product builder with 16+ years of building products for commerce enablement. She’s also a passionate customer evangelist who strives to make tech simple for everyone to get benefitted from. In her personal life, you'll always find her in the midst of people - entrepreneurs, developers, marketers, brand makers, designers... over coffee, on zoom, on Instagram, or via podcasts. Earlier in her career, Kaus has worked at IBM Commerce, Myntra, Paytm across Atlanta, SFO & India. She now splits her time between Toronto and Bangalore, and leads a global team of makers at Mason.
Here’s a summary of the great stuff that we cover in this show:
- Mason was created to simplify the powerful systems used by large corporations and make them accessible to solo-preneurs, brands, and entrepreneurs to empower their sales and revenue goals using technology.
- It is an online commerce platform that aims to eliminate the middleman and connect brands directly with consumers through discovery and engagement, helping consumers find what they love at the right price and time and assisting sellers in selling better.
- Mason uses AI to simplify and optimize decision-making processes to help connect shoppers with the right sellers and products at the right time while taking into account various data signals.
- Mason's technology has helped small e-commerce businesses increase sales and improve customer engagement through personalized and non-intrusive reminders and discounts.
- No-code is a movement that simplifies complex technology, giving subject matter experts the power to create apps and run their businesses on their own terms, making it easier and faster to test new ideas and strategies.
- Kaus says that future of shopping lies in personalized experiences for consumers, enabled by technology like generative AI and no code, with an emphasis on understanding the shopper on the other side.
For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.