Financial Freedom Podcast with Dr. Christopher H. Loo, MD-PhD ✅ Experience Economy with Dawn Farrow: Marketing Live Events That Sell Out
✅ The experience economy is booming, and in this episode, Dawn Farrow, a leading marketing strategist and female founder, reveals how to thrive in it.
If you're trying to sell tickets to live events, navigate the world of immersive marketing, or just want to understand how to stand out in the experiential marketing space—this is your roadmap. Dawn has helped market events tied to massive global brands like Squid Game and Friends, and she understands how to turn emotional desire into sold-out shows.
She explains why people spend thousands on experiences, not things—and how you can tap into that behavior to increase your ticket sales, create fandom, and grow your event brand.
This episode is perfect for:
Event promoters struggling with event promotion
Marketing teams looking for insights into hybrid events
Entrepreneurs navigating today's post-COVID demand for live and immersive experiences
Female founders seeking resilience and strategic growth advice
Dawn doesn’t just talk theory—she’s built and sold a successful agency, now leads On Sale Group, and connects a global network of marketers shaping the future of live experiences.
Whether you’re producing immersive theater, launching an exhibit, or selling tickets to a festival, this interview gives you the insight and confidence to grow your brand in today’s experience economy.
🕒 Timestamps (for 16:27 video):
00:00 - Intro: Meet Dawn Farrow & the Experience Economy
01:08 - What is the Experience Economy?
02:15 - Dawn’s Role: From Agency Founder to Global Marketing Strategist
03:40 - Who She Works With: Promoters, Producers, Netflix, Warner Bros
05:00 - Pain Points in Marketing Live Events
06:20 - What’s Hot: Immersive, High-Value, In-Person Experiences
07:55 - Reconciling Digital Tech with In-Person Demand
09:10 - The Emotional Power of Live Events
10:05 - Why It’s Harder to Market Experiences vs. Products
11:15 - Mistakes Companies Make in Event Promotion
12:40 - The Power of Community and Fandom
14:10 - Advice for Female Entrepreneurs
15:35 - Why Passion & Strategy Matter in Building a Career
16:15 - Where to Follow Dawn
🏷️ Hashtags (SEO & Discovery Optimized):
#ExperienceEconomy #DawnFarrow #ImmersiveMarketing #LiveEvents #TicketSales #EventPromotion #FemaleEntrepreneur #ExperientialMarketing #MarketingStrategy #Fandom #HybridEvents #FinancialFreedom
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