The Refresh News: Innovating the Future: Grant Parker on the New Innovid & Flashtalking Merger

In this episode of Refresh by Marketecture Media, host AdTechGod speaks with Grant Parker, President at The new Innovid, about the recent rebranding following Mediaocean's acquisition of Innovid. They discuss the significance of the merger, the strategic choice of the name Innovid, and the future direction of the company, focusing on innovation, transparency, and the integration of capabilities from both Innovid and Flashtalking. The conversation highlights the evolving advertising technology space and the company's commitment to providing clients with a comprehensive, omni-channel solution.

Takeaways

The rebranding to Innovid reflects a commitment to innovation.

The merger aims to provide brands with better choices in advertising technology.

There is a significant shift towards CTV and AI in advertising.

Transparency in brand-consumer connections is increasingly demanded.

The merger combines the strengths of Innovid and Flash Talking.

Clients will experience immediate benefits from the merger.

The focus is on scaling personalization across all screens.

Innovid is now the second largest independent ad server.

The integration will enhance creative delivery and measurement capabilities.

The future of advertising lies in an omni-channel operating system.

Chapters

00:00 Introduction to Innovid's Rebranding

03:00 Industry Shifts and the Merger's Significance

06:00 Integration Plans and Future Innovations

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