Latest Digital Marketing Toolkit (and Awards Results!)
Sep 28, 2023
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Discover the top digital marketing tool winners in the Digital Marketing Toolkit Awards. Learn how to integrate tools for workflow efficiency and hear about a drag-and-drop dashboarding tool, Swido. Get insights on managing communication channels and workflow efficiency. And finally, find out the winners of the digital marketing toolkit awards, including analytics, AI, content, and mobile marketing tools.
Consolidate digital marketing tools to streamline workflow and avoid unnecessary expenses.
Prioritize workflow efficiency and mental health by incorporating effective tools and self-care strategies.
Deep dives
Digital Marketing Toolkit and Awards
The podcast episode discusses the new Digital Marketing Toolkit and the Digital Marketing Toolkit Awards. The toolkit is a downloadable PDF that has now been expanded to include an interactive site where users can access different topic areas. The hosts also discuss the issue of tool overwhelm and the importance of consolidating tools to avoid unnecessary expenses. They emphasize the need to build tool usage into workflows and regularly assess whether tools are being utilized effectively.
Key Tools for SEO and Conversion Rate Optimization
The hosts share their go-to tools for SEO and conversion rate optimization. Some of the tools mentioned include Clarity for screen recording and insights, Visual Website Optimizer (VWO) for A/B testing and website redesign, and Swido for easy and customizable dashboarding. They also discuss the importance of keyword research tools and highlight the value of focusing on specific clusters of keywords to avoid getting overwhelmed.
Workflow Efficiency and Mental Health
The podcast delves into the importance of workflow efficiency and its impact on mental health. The hosts emphasize the necessity of finding effective tools to streamline tasks and reduce overwhelm. They discuss the benefits of using project management platforms like ClickUp and the value of incorporating task lists and journaling into daily routines. Prioritizing work-life balance and self-care is emphasized as key to increasing productivity and reducing stress.
Essential Tools for Marketers
The podcast explores the essential tools used by marketers on a daily basis. They discuss the usefulness of HubSpot as an all-in-one CRM system for contact management, automation, and social media scheduling. Canva is highlighted as a go-to tool for creating visually appealing social media posts. Other tools mentioned include SEO Minion for post-publishing checks, Bitly for customizable shortened URLs and analytics, and Hootsuite for social media management and scheduling.
Welcome to our special Digital Marketing Toolkit Awards podcast episode! Over the last few months we have been running the Digital Marketing Toolkit Awards, recognising the best tools and utilities worldwide within the Digital Marketing industry. We have been encouraging people to nominate, and then vote, for their favourite tool to ensure that they stand the best chance of winning. And now… the results are in! Listen in to find out which digital marketing tool topped the votes in each category and see the bespoke award and other benefits they won. We know that there are a lot of tools available to you in digital marketing, and it can almost be quite overwhelming to know what to use. In this episode we also discuss how to ensure the tools you use are helping you streamline your workflow and if you've not used it in three months... bin it! Didn’t get a chance to nominate, or your own tool wasn’t mentioned? Unfortunately, you missed out for this year, but we’ll be back next year so stay tuned. Enjoy! Show notes - Have feedback on the show? We really would love to hear from you. tell us what you love and what you think could be better. And, if you are really enjoying the show, please
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