Account Management Secrets

The Win-Win-Win: Building Sustainable Partnerships That Serve Business and Community | EP69

Dec 26, 2025
Liz Jones, Senior Manager of Corporate Partnerships at Genesis Works Chicago, shares her expertise in nonprofit partnership management. She highlights the importance of treating corporate partners as long-term commitments rather than short-term transactions. Liz discusses how understanding a partner's motivation and maintaining trust are crucial for sustainability. She also reveals practical strategies like using a risk tracker and asking reflective questions to identify potential renewal challenges. This approach not only strengthens relationships but also enhances community impact.
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INSIGHT

Speak Business Language To Serve Mission

  • Nonprofit account managers must speak the language of business while serving mission goals.
  • Liz Jones says balancing corporate needs with community impact enables sustainable partnerships.
ANECDOTE

Paid Internships During The School Year

  • Genesis Works places high school seniors in paid corporate internships during the school day.
  • Liz Jones says interns work part-time across 10 months and deliver meaningful business value to host teams.
INSIGHT

Recruit Early To Build Talent Pipelines

  • Early exposure builds talent pipelines for roles companies struggle to fill.
  • Liz Jones compares recruiting talent early to athletes being scouted in middle school.
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