MBA2349 Guest Teacher – Kim Rittberg – How To Go From Professional To Thought Leader With Video – No Pointing or Dancing Needed
Aug 14, 2023
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Kim Rittberg, a video marketing expert, shares her journey from professional to thought leader. She reveals how video can enhance your personal brand without gimmicks like dancing. Rittberg discusses building authentic video presence, boosting confidence on camera, and crafting engaging content to connect with audiences. She emphasizes the career benefits of embracing video, including increased speaking opportunities and improved communication skills. Get ready to transform your brand with practical insights and authentic storytelling!
Video is an essential tool for professionals to establish themselves as thought leaders, enhancing their personal brand and credibility.
The PATCH method emphasizes the importance of preparation and authenticity, allowing individuals to present confidently on camera without gimmicks.
Deep dives
Understanding Double Nomics
Double nomics refers to a unique financial strategy that allows users to maximize benefits, such as cash back from credit cards. An example is Discover's offer, which doubles the cash back earned at the end of the first year, effectively turning $150 cash back into $300. This concept emphasizes that financial products can be optimized beyond their basic offerings, providing enhanced returns for savvy consumers. Understanding such niche financial principles can help individuals make informed decisions to increase their overall savings.
Leveraging Video for Authority
Video is identified as a powerful tool for establishing oneself as a thought leader and gaining credibility in any industry. Engaging with video can not only attract new clients but also rekindle past professional relationships, showcasing its diverse benefits. For instance, a real estate agent was able to secure a multi-million dollar listing through an educational video series, highlighting that impactful content doesn’t require extroverted antics. As professionals move toward video marketing, they gain the opportunity to present their unique viewpoints to a broader audience.
The PATCH Method for Confident Video Presence
The PATCH method—Preparation, Authenticity, Turn off Distractions, Confidence, and Harness Energy—proposes an effective strategy for presenting confidently on camera. Preparation involves both mental and logistical readiness, ensuring that individuals are equipped with their message while managing any doubts. Authentic presence is valued over performative antics, emphasizing that relatability and knowledge resonate more with audiences. Harnessing one’s energy and controlling distractions can enhance the overall effectiveness of video content, making viewers feel more engaged and connected.
Are you a professional looking to establish yourself as a thought leader in your industry using the power of video? Being on video makes you easier to find and differentiates you as a speaker or expert.
In this episode, guest teacher, Kim Rittberg, shares her invaluable insights on how to go from being a professional to a thought leader using the power of video. And the best part? No pointing or dancing required!
Discover how videos can enhance your personal brand and establish you as an expert. You’ll also learn how video marketing can improve your communication and public speaking skills, opening doors to speaking engagements, virtual events, and attracting clients and leads. You’re going to love this guest lesson. Click Play at the top of the page!