Episode #31 | Fundraising Event Trends with Dale Johannes

Apr 17, 2024

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This week Dale Johannes returns to discuss the evolving landscape of fundraising events in 2024, emphasizing the importance of innovation, storytelling, and mission alignment in maximizing donor engagement and impact. He emphasizes the "less is more" approach, focusing on tighter programs and impactful storytelling to engage donors. Generational shifts in giving preferences are also influencing fundraising strategies, with millennials focusing more on impact-driven giving. Dale advocates for shorter, more focused auctions, suggesting no more than eight packages to maintain audience engagement and maximize results.

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This Episode Brought to You by:
Swaim Strategies: https://swaimstrategies.com
Utilizing over 20 years of nonprofit event strategy and production expertise, Swaim Strategies coaches and teaches organizations how to increase the impact of their fundraising events.

The AV Department: https://theavdept.com/
As a full-service event AV and video production partner, The AV Department’s technical event production and media content generation provide you with a range of experience and talent from a partner who wants to know you and work together year after year.

This episode is sponsored by DC Auctions: https://dc-auctions.com/

Speakers

Samantha Swaim

LinkedIn: https://www.linkedin.com/in/samantha-swaim-a28a9a4/

Instagram: https://www.instagram.com/swaimstrategies/

Kristin Steele

LinkedIn: https://www.linkedin.com/in/kristin-steele777/

Instagram: https://www.instagram.com/swaimstrategies/

| RESOURCES |

Book Consulting Time with Sam and Kristin: https://swaimstrategies.com/solutions/#consulting

Learn More About Elevate and the Elevate Conference for Your Fundraising Events: https://swaimstrategies.com/elevate-conference/

Planning a Successful Major Donor Event: https://swaimstrategies.com/solutions/#book

Connect with Swaim Strategies: https://swaimstrategies.com

Connect with The AV Department: https://theavdept.com/

DC Auctions: https://dc-auctions.com/about/

Email Dale: dalejohannes@gmail.com

See Dale in Action: https://vimeo.com/922301033/d340c03a00?share=copy