Partnering Leadership 158 How to Become a Referrable brand, Access Anyone and Build Meaningful Connections with Michael Roderick | Partnering Leadership Global Thought Leader
In this episode of Partnering Leadership, Mahan Tavakoli speaks with Michael Roderick, founder, and C.E.O. of Small Pond Enterprises and host of the Access to Anyone Podcast. Michael Roderick shares practices and frameworks on connecting with others more effectively and becoming a referrable brand. Michael also shared that organizations can use the same lessons to make their brands stand out. Finally, Michael Roderick shares his thoughts on how we can become memorable both as individuals and organizations.
Some highlights:
- The importance of building connections and how to do it well
- Michael Roderick going from high school teacher to a Broadway producer
- How to share your message in a way that keeps others interested
- Michael Roderick on organizational branding
- How to make yourself and your message memorable
- How to develop deeper connections
- Michael Roderick's principles for creating a referrable brand
- Becoming more memorable through L.E.S.S.
- Michael Roderick on the "Giver's Fix"
- The value of weak ties and how to tap into them
- How to stay connected with your network
Mentioned:
-Mark Sanford Granovetter, an American sociologist known for his theory on spreading information in social networks known as "The Strength of Weak Ties."
-Dorie Clark, an American author and executive education professor at Duke University's Fuqua School of Business
-Adam Grant, an organizational psychologist and bestselling author
Connect with Michael Roderick:
Small Pond Enterprises Website
Connect with Mahan Tavakoli:
https://www.linkedin.com/in/mahan/
More information and resources available at the Partnering Leadership Podcast website:
https://www.partneringleadership.com/
Connect with Mahan Tavakoli: