EP. 69 - How I built a $100M YouTube empire: Preston Arsement's story [VIDEO]

Mar 7, 2024

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@PrestonPlayz made over $35M last year through YouTube. He's CEO of TBNR - a media empire with 100 employees, 9 channels and over 80M followers - but started as a kid making Runescape videos. Other top YouTubers are quitting. What keeps Preston going? Today he shares how he avoids burnout, how he scaled from creator to CEO, and he makes consistently compelling videos. ---------------------- Follow Karat at https://www.instagram.com/trykarat/ Follow Eric at https://www.instagram.com/erictway/ Follow Preston at

@PrestonYT @PrestonPlayz https://www.instagram.com/prestonplayz ---------------------------------------------- Timestamps: 00:00 - Intro 1:29 - Will Preston ever leave YouTube? 5:41 - Preston's #1 secret to success 10:43 - Where Preston's faith comes from 18:10 - ChatGPT is Preston's sensei 21:27 - Mr. Beast's formula will NEVER work for Preston 24:39 - Viewers always come first 26:01 - Hiring my first editor 32:53 - Growing up with Call of Duty XBox LIVE chat 34:54 - How to be 100% honest 36:13 - Preston's Mom: business partner and biggest critic 40:31 - "Fake" Preston 42:44 - I will NEVER retire 43:38 - His Minecraft server has made HOW MUCH? 46:17 - Does Preston need to be in his own content? 47:59 - Why Preston doesn't believe in work hierarchy 49:56 - Expanding the team 55:33 - Preston's hardest interview questions 56:46 - Preston's biggest flaw? 59:13 - Preston's greatest piece of advice 1:03:44 - What philosophical principles has Preston gotten from anime? 1:06:55 - The last time Preston cried? 1:08:27 - Is there an inherent meaning in what we do? 1:12:35 - Preston discusses alcoholism in his family 1:13:30 - Preston go to nutrition hacks 1:15:01 - Thoughts on AI and does Preston use it in his content 1:16:27 - Breaking down Preston's different brands 1:20:43 - Will Preston ever make more personal based content 1:21:59 - Why did Preston get married so fast? 1:24:24 - Looking to the next 10 years