648: Joseph Michelli - Stronger Through Adversity

Dec 30, 2020

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Most of us have faced some kind of adversity in our life but the current crisis of the pandemic has taken over the entire world this year. It's apparent there is still a long road ahead but for now there is an opportunity to grow stronger in your business. We all what to have an impact in some way and the people who are thriving at this time are the ones trying to make an impact. It's important to widen your perspective by reaching out to others for creative energy and force. This time has been very lonely for most of us - a great way to mitigate that loneliness is by connecting with other businesses, of all sizes and across all industries. You may not have the answers, they may not have the answers, but together you may trigger ideas in one another. To breakdown how to be a stronger leader during this time of adversity and crisis - I've brought on psychologist, speaker, and author, Joseph Michelli. Joseph Michelli, Ph.D., is a certified customer experience professional, one of Global Guru's top three experts on customer service, the author of nine business books about companies like Airbnb, Starbucks, Zappos, Mercedes-Benz, and The Ritz-Carlton Hotel Company. In addition to being a Wall Street Journal and New York Times #1 bestselling author, Joseph helps leadership teams improve the experiences they provide for team members and customers. He also is an internationally sought-after keynote speaker on leadership and customer or patient experience. Learn more about how to deliver memorable and profitable customer experiences - by downloading this episode now. "We've got to get something out the door that creates value, NOW." -Joseph Michelli Join 17,000 subscribers looking to do "business with a soul" and sign up to receive my Self-Employed Nutshell Newsletter! Sign up here! Highlights –

We all have to fight through some sort of resistance to be stronger.
The people doing well in this time are the people trying to have an impact.
Learn from looking across industries and at larger businesses as well.
Reach out to others and exchange experiences, challenges, and solutions.
Find the "essential" in what you do even if you are not an essential worker.
Many consumers are searching for ease, comfort and humor in this time,
Ask more questions of your customers to better understand what they want, need, and desire.
Don't only hear your customers but watch them as well, to better understand them.

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Resources – Have Your Website Brand Message Reviewed! Is your website and are all your marketing materials speaking the right LINGO of your ideal customers? Often it's not which is why you're not converting traffic and leads to clients and attracting your most profitable customers. Fill out the simple LINGO Review application and I'll take a look at your website. If I have suggestions for you to improve your brand message (I almost always do), we'll set up a complimentary 30-minute call to discuss. A select number of websites are also chosen for my LINGO Review Video Series. Fill out the application today and let's get your business speaking the right LINGO! Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.