Ep.63 - The world's fastest-growing boutique fitness brand, with Ryan Junk

In this episode of the Escape Your Limits podcast, we’re invited to experience a party on a bike with president of CycleBar franchising, Ryan Junk.

Ambitious, intelligent and experienced, Ryan takes us all on a ride to further our personal growth and understanding of what makes a great entrepreneur.

Watch the full episode on YouTube – https://youtu.be/hRY8AxHXHig

Bob Marley fan Ryan Junk grew up in a small town in Hawaii. While he didn’t graduate from college, his success has come following an original goal of becoming a district manager – Ryan has far surpassed that.

He’s passionate about educating employees to sell in the right way, embracing historical approaches and adapting them to the modern fitness space and needs of clients.

Through understanding and intuition, Ryan has implemented his logic and quick reaction times to go from success to success in 24 Hour Fitness, UFC GYM and more before joining another one of the most successful companies around today. 

He explains the challenges and benefits of franchisee models, along with a revolutionary look at the evolution of customer experience, exploring how its link with sales is no bad thing.

CycleBar is the world’s first premium indoor cycling franchise, operating in over 400 territories around the world.

Since being bought by fitness empire Xponential Fitness in 2017, the brand has seen mounting success, selling 365 studios in its first year under new ownership.

Xponential is made up of eight different brands, and each one is run independently.

Every CycleBar member knows it’s more than just a spin class. The excitement and entertainment in the studio is backed by supportive stats delivered straight to their inbox afterwards.

 

Episode highlights : 

• The importance of implementing as many touch points as possible to service members or clients and enhance their experience.
• How to educate first-time members and provide a premium service at the same time.
• What members are going to the gym and to classes for, and why it’s not information that they’re after anymore.
• The difference between an entrepreneur and a franchisee, and how this can affect anyone’s suitability at holding a franchise.
• How to hire and keep the right trainers that can provide the best instruction experiences and learn the ways of the business approach.
• Hear why business in the fitness space can easily descend into a downward spiral before closure, and how any boutique can avoid it.

 

Join Matthew Januszek in conversation with Ryan Junk…