368: An example of engineering a disruptive product

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode: Today we are talking about creating disruptive products that challenge existing industries. A classic example of this is the digital camera that disrupted the film industry and contributed to the collapse of Kodak. Disruption occurs when we think of how a problem can be solved in a completely different way. It is typically accompanied by new technology or the application of technology in a novel manner. Our guest is creating disruption in a very old industry—insurance. His name is Konrad Heimpel and he is the VP of Product for GetSafe, based in Heidelberg, Germany.