LITerally The Leadership No One Talks About Behind Group Programs (Session 11 with Jackie)
Jun 11, 2025
Explore the often overlooked emotional labor of effective leadership in group programs. Discover why 'free to free' strategies are gaining traction and how overloading your audience with value can harm sales. Learn practical tips to reconnect with your content and audience, navigate participant expectations, and enhance group success through clear communication. This conversation underscores that meaningful growth requires intentional effort and authenticity, reminding listeners that caring about their clients can complicate but ultimately enrich their offerings.
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Power of Free-to-Free Funnels
- "Free to free" strategies work well by offering multiple valuable free steps to build trust before selling.
- This approach counters the current trust recession in the industry and lowers customer acquisition costs.
Keep Trainings Simple & Doable
- Avoid overwhelming your audience with too much information in free trainings.
- Focus on making your content simple, doable, and reducing overwhelm to increase conversions.
Boredom Reveals Audience Disconnect
- Jackie felt bored talking about the shift from teacher to business owner after 5 years.
- She recognized her new audience hadn't heard the message, prompting her to reconnect with the core content.