Today in Focus

How Zohran Mamdani charmed New York

24 snips
Nov 4, 2025
In this engaging discussion, Guardian US reporter Adam Gabbatt and political commentator Mehdi Hasan delve into Zohran Mamdani’s unexpected rise in New York’s mayoral race. They highlight Mamdani's viral campaign video and his focus on affordability, including rent freezes and universal childcare. Gabbatt shares insights on grassroots organizing that captured youth enthusiasm, while Hasan analyzes Mamdani's unique identity and effective communication skills. The conversation also touches on the implications of his stance on Gaza and how Mamdani's charming approach could inspire future Democratic strategies.
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ANECDOTE

Video Launch Made Him Relatable

  • Zohran Mamdani launched with a slick video that framed affordability as the central campaign theme.
  • The ad used upbeat music and joyful neighbourhood scenes to make him feel relatable and positive.
INSIGHT

Affordability As A Single Unifying Message

  • Mamdani focused his platform tightly on affordability with three clear pledges: rent freeze, free buses, and universal childcare.
  • That message gave his campaign discipline and broad appeal across demographics.
ANECDOTE

Grassroots Scale And Relentless Fieldwork

  • Mamdani built a massive grassroots operation with 87,000 volunteers knocking on doors and texting relentlessly.
  • He physically campaigned everywhere, from marathon routes to full-day walks across Manhattan.
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