Marketing Best Practices to Empower Sellers | This Week in Marketing
Jul 3, 2024
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Jason Pantana brings on his original mentor, Bobbie Noreen, to discuss best practices for aligning expectations with sellers and preparing them for the marketplace. Topics include setting the stage for successful listings, building strong relationships with sellers, and utilizing effective marketing strategies. Don't miss part one of this two-part series!
Properly aligning seller expectations with market trends is crucial in today's real estate landscape.
Utilizing the 'Three Circles' framework can establish collaboration and trust between agents and sellers.
Deep dives
Challenges in the Current Real Estate Market
The current real estate market poses challenges with increasing Days on Market and more price reductions due to diminishing buyer demand. Listings are taking longer to sell, creating tension between agents and sellers. Properly aligning expectations is crucial to navigate these challenges.
Framework for Effective Seller Conversations
The podcast introduces a framework called 'Three Circles' for successful seller discussions. The first circle focuses on market conditions such as economy, financial market, and location, setting market influences. The second circle addresses the seller's role and expectations, emphasizing understanding and alignment. The third circle pertains to the realtor's responsibilities, highlighting marketing, negotiation, and deal support.
Importance of Mutual Understanding and Collaboration
The framework aims to establish collaboration and consensus between agents and sellers, emphasizing mutual goals and a cooperative partnership. By pre-framing objections and focusing on outcomes, the framework fosters professional trust and aligns seller-agent interests. Leveraging visual aids and tailored presentations enhances communication effectiveness, helping agents build strong seller relationships and navigate market challenges.
In today's shifting real estate market, ensuring that a listing doesn't linger is crucial for maintaining your seller's power.
Join us in this episode as we dive into the best practices for aligning expectations with sellers and preparing them for the marketplace. Our host, Jason Pantana, brings on his original mentor, Bobbie Noreen, to share her proven framework for effective seller conversations.
Learn how to set the stage for a successful listing and build a strong relationship with your sellers from the start. Don't miss part one of this two-part series!
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