The Kelly Roach Show 1126. How to Cultivate Rich Relationships That Multiply Your Impact, Sales & Business Growth with Selena Soo
What if the most overlooked growth strategy in your business wasn’t another ad campaign, funnel tweak, or team hire – but a relationship?
In this week’s episode, I’m joined by longtime friend and powerhouse publicity expert Selena Soo, who just released her brand-new book, Rich Relationships. Selena has built a multi-8-figure business and forged over 400 affiliate and referral partnerships, and in today’s conversation, she’s peeling back the curtain on exactly how she did it.
You’ll learn why generosity is the greatest growth accelerator, how to build a trusted inner circle (even if you’re an introvert), and how to get intentional about cultivating meaningful relationships that pay back tenfold—emotionally, spiritually, and financially.
Whether you want to grow your audience, expand your impact, or simply feel more connected in a disconnected world, this episode gives you the blueprint.
IN THIS EPISODE, YOU’LL LEARN:
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Why rich relationships are more valuable than 100 casual connections
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How Selena leveraged strategic generosity to grow her business (and how you can too)
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The framework of The Six Circles of Connection and how to assess your current network
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How to proactively support your inner circle without overextending yourself
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The key difference between trust and relationship—and why one without the other isn’t enough
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Why you must become the kind of person who attracts the relationships you desire
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How to use a Generosity Fund to intentionally invest in meaningful partnerships
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Selena’s process for building 400+ affiliate and referral partnerships—including scripts, systems, and strategic invites
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Why your team is one of your most overlooked rich relationships
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The true ROI of giving without expectation (and how it leads to exponential returns)
TIMESTAMPS:
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2:30 – Selena’s quarter-life crisis that led to her passion for elevating others
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6:21 – The Six Circles of Connection framework
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11:05 – Showing up generously for Circle 1 & Circle 2
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16:00 – The concept of “Relationship Math” and small acts with big impact
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22:55 – The Currency of Integrity and why giving returns tenfold
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26:15 – Building over 400 affiliate and referral partnerships
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33:55 – How to set expectations when collaborating or promoting others
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37:00 – Why Selena believes rich relationships outperform every other investment
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41:00 – Why team members must be seen as part of your inner circle
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45:09 – Selena’s free offer: 4 free chapters + 20+ rich relationship scripts
RESOURCES:
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Get Selena’s free bundle: RichRelationshipsBook.com/KellyRoach Includes:
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First 4 chapters of Rich Relationships
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20+ plug-and-play scripts for referrals, introductions, endorsements, and more
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Apply for a Power Hour with Kelly — Get clarity, strategy, and results in just one high-impact session https://thekellyroach.com/power-hour
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SUBSCRIBE TO THE KAIROS NEWSLETTER: Faith leadership strategies to bulletproof your business and life that are delivered to your inbox every Saturday morning. https://thekellyroach.com/kairosnewsletterorganic
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Follow Kelly on Instagram: https://www.instagram.com/kellyroachofficial/
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Follow Kelly on Facebook: https://www.facebook.com/kelly.roach.520/
The Kelly Roach Show is your business podcast that gives you quick, actionable trainings for business growth, sales growth, and leadership. Kelly teaches about the entrepreneurial mindset and how to leverage building an unstoppable team with high performance strategies for rapid and sustainable business growth.