The Company Using AI to Change the Game for Sports Betting | Marty Styles, VP of Product (PFF)

How is AI changing the game for sports betting? Marty Styles, VP of Product at Pro Football Focus (PFF), visits LaunchPod to share how his team is bringing pro-grade football analytics, trusted by every NFL team, to everyday bettors.

Marty shares how his team:

• Built Key Insights, an AI-powered feature that simplifies 200+ data points per play into actionable betting takeaways
• Designed the Player Prop Tool, which combines PFF’s grades with market odds to reveal hidden betting edges
• Used Play Finder and AI-driven film study to transform raw data into instant, searchable insights
• Positioned PFF as the “Bloomberg Terminal of sports betting”, giving bettors the same edge NFL teams rely on

Links

LinkedIn: https://www.linkedin.com/in/marty-styles/
PFF: https://www.pff.com/

Chapters

00:00 Introduction
01:46 The Value of PFF's Data
02:14 Transitioning from B2B to B2C
03:17 Understanding the Sports Betting Market
04:38 The Role of AI in PFF's Products
09:00 Simplifying Complex Data for Consumers
10:32 Key Insights and AI Integration
14:20 Ensuring Accuracy and Trust in AI Outputs
17:20 Introducing the Player Prop Tool
19:36 Targeting Intermediate Bettors
22:12 Product Marketing Strategy
25:53 AI and Data Analysis in Betting
29:32 Future of AI in Sports Analytics
33:23 Conclusion

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Special Guest: Marty Styles.