208. A Pep Talk for 2022: Trends + Advice for Every Nonprofit in the New Year - Katie Appold

Meet Katie. As a former nonprofit ED, she's been in the trenches from fundraising to ops to marketing before becoming an industry leader. Today, she leads Do More Good, the parent organization of Nonprofit Hub and Cause Camp which collectively serve more than 50,000 nonprofits throughout North America. We're talking through the trends she's tracking as well as advice she has for nonprofits beyond the New Year. She's dropping some marketing wisdom and shares why you have to stop saying your nonprofit is, "the best kept secret." Tune in to hear why🎧

EPISODE HIGHLIGHTS

• Katie’s story and journey to where she is today (2:18)
• The current state of the nonprofit sector (5:30)
• Katie’s advice as we move into a new year (9:00)
• Scaling our organizations for deeper impact (11:45)
• Clarifying our messages (17:00)
• Growing our messages digitally, and standing out within all the noise in our world today (19:00)
• Leveraging technology to work smarter not harder (19:30)
  • Google Ad Grants
  • HubSpot Persona Creator
  • Find a CRM to better serve your donors
• The power of community (21:00)
• A powerful moment of philanthropy in Katie’s life (24:00)
• Katie’s One Good Thing: Pursue the educational things you’ve wanted to pursue. (27:37)

For more information and episode details visit: www.weareforgood.com/episode/208


Get to Know Our Sponsor, Neon One

Neon One provides software solutions to growing nonprofits, but they do so much more than that. They’re also incredibly passionate about creating community in the social good sector.

They created Year End Giving Connections, a community that brings fundraisers together and empowers them to learn from each other’s experiences. Neon One experts will also provide helpful advice on meeting your fundraising goals this season. With weekly checklists and an active Slack community, there’s no better way to prepare for your year-end success.

Join their community today at http://neonone.com/weareforgood

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, Whiteboard, and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

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