Unchained Can ‘Choose Rich’ Nick Create the Barstool Sports of Crypto? - Ep. 964
Nov 28, 2025
Nick O’Neill, a viral crypto content creator and the mind behind the 'Choose Rich Nick' persona, spills the tea on his rise to fame. He shares how he plans to create the Barstool Sports of crypto and NFTs, blending edgy entertainment with business ethics. Nick dives into the chaos of the controversial Avalanche yacht party, revealing it was all a staged prank. Plus, he reflects on his childhood theater days, the challenges of personal attacks, and the secret sauce fueling his success in the crypto world.
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Accidental Origin Of A Viral Persona
- Nick O’Neill describes how a yacht selfie and a tacky Airbnb video accidentally birthed the Choose Rich Nick persona.
- He leaned into public dunking to turn ridicule into viral engagement and a recurring content format.
Polarizing Character Drives Attention Then Credibility
- Choose Rich mixes a delusional-rich caricature with crypto-specific flexing to provoke both outrage and fascination.
- That polarizing split draws attention which Nick then converts into credibility with informative content.
Turn Viral Personas Into A Media Funnel
- Build a network of personal brands to funnel attention into a business rather than relying on one persona.
- Use provocative content to attract an audience and then deliver valuable market commentary to convert them.