Episode 30 - GenZ Series: Nick Wucher - Co-Founder of YIFNO

In this episode we welcome Nick Wucher, the Co-Founder and Creative Director of the clothing brand YIFNO, which stands for “Yo, It’s F*cking Nice Out.”  Nick is a GenZ/Zillennial who has spent a good part of his 20s solidifying himself as a high-level entrepreneur.  We are offered a look into Nick’s childhood, where his parents seemingly excelled in providing a stable and supportive co-parenting example after they divorced when Nick was 5 years old.  Nick shares how his mother’s determination to start her own business combined with his father’s success in the corporate world gave him the perfect foundation to stand on when it came time to chase his own dream.  We are regaled with stories about his extended family in Peru as well as his paternal grandfather’s fascinating life in Miami, the Navy and Cuba.  Nick shares about his antics in middle school, which included Friday fights and his first “business”, as well as his love for football, which he played from an early age through high school.  He reflects about his college years in Tallahassee and the love he has for his Florida State University community of fellow Noles, as they were the first to support his brand, YIFNO.  We learn of the birth and growth of YIFNO in Tallahassee and how Nick continued its growth when he returned to South Florida after graduating FSU.  After accepting a corporate job, Nick successfully balanced his 9-5 all while continuing to build and grow YIFNO through pop-ups in various locations, including a successful stint in New York City.  Nick shares the many ways he has worked to market YIFNO, including incorporating YIFNO into comedy shows and selling his line internationally.  We learn about his past and present business partners, which include his younger brother, and his cherished team, who it’s obvious he holds in the highest esteem.  Together they are world building, creating and maintaining a community of authenticity, quality and loyalty.  Nick shares insight on the balance of not caring what others think while still caring deeply about your work, as well as the importance of not being ashamed of prioritizing your finances through a 9-5 while you work on your “5-9”.  We were thrilled to have Nick in the studio to share not only his story but the story of YIFNO as well.  Brian and I both believe in this brand, as it comes from a creative place of good and real, which is exemplified in many ways, one being the charitable causes YIFNO supports both domestically and internationally.  We look forward to having Nick back in the studio in the future and are excited to participate in the YIFNO community!

Check Out Nick & YIFNO:
Yifno.com
Online Store
Instagram
Youtube
Tiktok

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