The Creator Spotlight Podcast Ep. 55: Why creators make the best entrepreneurs ft. Jesse Feister
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Apr 22, 2025 Join Jesse Feister, Executive Director of the Webby Media Group and former Global Head of Creator Marketing at Twitch, as he dives into the creator economy. He shares insights on the evolution of the Webby Awards and the crucial skills creators need for entrepreneurship. Jesse discusses how musicians transitioned to live streaming during the pandemic and the importance of audience engagement. He also highlights the impact of technology on the creative landscape and the delicacy of balancing audience feedback with artistic expression.
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Webby Awards Legitimize New Media
- The Webby Awards have legitimized emerging internet content formats before mainstream acceptance.
- They support innovation by recognizing creators early, influencing the evolution of online media.
Webbys Define Creator Excellence
- Creators have become a distinct format deserving their own category at the Webbys.
- Defining excellence for creators clarifies their role beyond social media content.
Defining Creators vs Brands
- Creators are individuals making content primarily for social platforms with personal agency.
- This differs from brands producing social content as creators bring unique personal expression to their work.
