# 2 Simon Wanler Co-Founder and CEO Bastard Burgers on a Decade of Scaling Culture

Uncover how Bastard Burger's mastery of culture and people in hospitality translates into a hardcore business strategy with a clearly defined people strategy and innovative workplace practices.

Learn how Bastard Burger's Scandi heritage influences their approach to people and culture.

How they manage the delicate balance of meeting the evolving expectations of hospitality workers while addressing the broader goals and challenges of running a successful business.