Marketing Tips and Insights from Eugene Levin Chief Strategy and Corporate Development Officer at SEMrush

Aug 22, 2019

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Eugene Levin is the Chief Strategy and Corporate Development Officer at SEMrush - a SaaS product used by over 3,000,000 marketers worldwide. For the past nine years, SEMrush has grown into an all-in-one marketing suite consisting of more than 33 tools and reports that help companies market better online.

Here’s a glimpse of what you’ll learn:

[2:30] Jeremy introduces his guest, Eugene Levin.
[4:35] Eugene talks about his childhood and growing up in Belarus.
[10:00] What was Eugene’s early career interests?
[17:45] Eugene explains the solutions SEMrush brings to the marketplace.
[23:00] Why does SEMrush offer free versions of their service?
[27:30] What was it like rasing funds for SEMrush.
[32:15] Underserved niches that Eugene and his team serve.
[36:30] Why Eugene raised the amount of funds that he did.
[44:00] How Eugene would start a successful ecommerce business today.
[51:30] If Eugene were to acquire a business, what type of business would that be?
[56:00] A low moment in Eugene’s career.
[1:01:00] Eugene’s only regret.

In this episode…

Have you ever wondered what it would be like to get in a room with a marketing and data expert? What questions would you ask? Would you take tons of notes as they shared their marketing tips and insights? Good news - you are in luck! On this episode of Inspired Insider, you’ll hear from business leaders Eugene Levin. In his conversation with Jeremy, Eugene opens up about his childhood growing up in Belarus, how he ended up at SEMrush, why he loves his work, challenges he has faced along the way, and much more. You don’t want to miss a minute of Eugene’s engaging story on this episode!

As you look back on your life - what stands out as formative experiences? Did you move a lot as a kid? Did you have a stable and secure childhood? Did you experience family trama? It’s no secret that many successful leaders arise from difficult childhoods - that is also the case when it comes to Eugene Levin. Having grown up in Belarus right around the collapse of the Soviet Union, Eugene’s childhood was filled with memories of hard labor on the family farm. To this day, Eugene uses those memories as fuel on his journey toward success.

When was the last time you encountered an opportunity that was too good to pass up? Did you seize the opportunity, or did it pass you by? Too often, business leaders of all backgrounds fail to take a close look at the details and miss out on significant opportunities. When Eugene Levin got the chance to sit down and look at the SEMrush business model and data - he knew he couldn’t let this one get away. He was so convinced that SEMrush was on to something great that he took lower pay to get some steak in the business.

What is the process like in your organization when it comes to setting prices? Are you focused on delivering value, or are you more concerned about the volume of customers that come your way? Each approach has its own benefits and drawbacks - Eugene Levin and the folks at SEMrush decided to opt for delivering value. Right now, you can get access to all the services that SEMrush offers without any cost. While many business leaders may balk at their efforts - the numbers don’t lie - people are willing to pay more for something they’ve seen work.

Where is your business headed? Do you expect it continue on the trajectory that its currently on or do you foresee some positive change occurring down the road? All too often, business leaders are more focused on maintaining the status quo rather than paving a new path forward. Hearing from Eugene - you really get the sense that he is ready to push SEMrush forward with his innovative insights and high-quality solutions. It wasn’t an easy path, but Eugene’s story serves as a helpful reminder of what vision and good leadership can accomplish. What can you learn from Eugene’s story?

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