Today’s episode is absolutely full of remarkable content from my friend, Brian Hood - a serial entrepreneur. We talk about pinpointing what the one bottleneck is in your business so that you know what to focus on in order to stop inhibiting your own growth. We look into the proper way to build your business to be able to handle quality leads, rather than just blinding grabbing for them. And finally we talk about how to break out of “butt in the seat” work and position your business to tap into value based pricing. This will allow you to charge more than you ever thought possible while becoming free of the rat race of competitive pricing. There’s so much more in this episode… so I hope you’re ready to tap into a killer resource that can give you the tools to grow your business! 

Key Takeaways

• Focus on fixing the ONE bottleneck that is holding your business back
• Your mindset of how you view yourself is absolutely fundamental in the structure of your business
• Avoid the trap of “copycat” services
• Trust is the most important factor to getting big ticket sales

About Brian Hood

Brian is the founder of The Six Figure Home Studio, co-founder of Filepass.com, and owner 456 Recordings. He’s built 7 different six-figure income streams throughout his careers in live music, recording, real estate, vacation rentals, software, and education. He’s spent over a quarter of a million dollars on paid advertising, which has forced him to become an expert on marketing funnels.

In This Episode 

• [00:00] Welcome to the show!
• [02:39] Meet Brian Hood
• [06:26] Finding Fulfillment
• [09:51] Your Mindset
• [13:34] Copycat services
• [26:21] Why people spend money - Trust
• [36:41] Eliminating bottlenecks
• [40:57] Generating quality leads
• [46:36] Connect with Brian
• [47:40] Outro

Quotes

 “The closer you are to the money as a service provider, the more you can typically charge and the more you can make.” [24:12] - Brian Hood

“Trust is the number one factor. And if you don't have the trust, you don't have the client.” [29:30] - Brian Hood

“With every client I work with, the first place we start is what are you offering and who are you offering it to? That's the number one thing I look at. What are you offering?” [41:24] - Brian Hood

Links

Get the The Lead Machine: Website Checklist for Filmmakers

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Find Brian Hood online 

Get the two free resources from Brian Hood

Sign up for the 6 Figure Creative Freelancer’s Toolkit

Follow Brian Hood on Instagram | Facebook | YouTube

Listen to Ryan and Brian talk on Episode 206 of the 6 Figure Creative podcast

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

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Check out the full show notes page

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