The Dept. w/ Omar El-Takrori Your Launch Strategy Is Killing Your Business..(Start Messy!) | The Dept. #80
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Jul 2, 2025 Dive into the nitty-gritty of overcoming perfectionism in business launches. Discover the power of setting a launch date and embracing the messy process of iteration. Learn how audience engagement beats flawless execution and the importance of community in achieving success. Balance client satisfaction with effective sales strategies in coaching. Gain insights on pricing and perceived value to attract higher-paying clients, while embracing imperfection as a path to growth. It's all about taking action and learning as you go!
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Launch Perfection Is A Myth
- Launching something online doesn't require perfection before release.
- People often don't care about the launch, they care about the value you provide consistently.
Omar’s Failed Photography Course Launch
- Omar launched a $497 photography course at 10,000 followers with zero sales.
- This failure taught him the importance of iterating with people, not perfecting alone.
Just Pick A Date
- Pick a launch date without needing to have everything ready.
- Use the date to take action and create accountability by telling people.