The one with NFL CMO Tim Ellis on future-proofing the league, Monday Morning Marketing, and why the short-term must always support the long-term.

In this episode, I talk with Tim about creative courage, marketing to and with the Commissioner and owners, and how to both focus on and transcend the game.

Note:

In the episode, Tim tells us the story of how Volkswagen’s 2011 Super Bowl ad, Darth Vader, came to be. And how it almost didn’t. See the spot that’s been credited with changing Super Bowl advertising here: https://www.youtube.com/watch?v=qpL_DcT6ko8

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