Scratching the Surface 48. Paola Antonelli
Oct 11, 2017
Paola Antonelli, Senior Curator and Director of R&D at MoMA, expands the boundaries of design. She shares insights from her architecture background, advocating for design as a methodology and a way to reveal deeper meanings through curatorial practice. Antonelli discusses the significance of unconventional objects in museums, like the @ sign, and how they challenge conventional design narratives. She also reflects on the evolving role of designers in society and stresses the need for critical engagement with design in everyday life.
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From Economics To Curating
- Paola switched from economics to architecture to escape a path that didn't fit her, then found curating and writing opportunities in Milan's vibrant scene.
- She immediately worked in editorial and hybrid roles that launched her curatorial career instead of traditional architecture practice.
Design As Transferable Method
- Paola describes design as a methodology that transcends specific object-making and applies across scales and media.
- She treats essays and exhibitions as design acts, applying constructive creative processes beyond physical artifacts.
Objects As Thresholds
- Paola treats objects as thresholds into broader ideas rather than mere collectibles and insists each museum acquisition must stand on its own.
- She uses objects to support a thesis and expand what a museum can present about culture and technology.
