
Scratching the Surface
Scratching the Surface is a podcast about design, theory, and creative practice. Hosted by Jarrett Fuller, each episode features wide-ranging conversations with designers, architects, writers, academics, artists, and theorists about how design shapes culture. Previous guests include architecture critic Paul Goldberger, MoMA design curator Paola Antonelli, architect and OMA partner Reinier de Graaf, Pentagram partner Michael Bierut, RISD President Rosanne Somerson, writer Kurt Andersen, and designer Jessica Helfand. Featured in Architectural Digest, Dezeen, Curbed, and Eye. New episodes every other Wednesday.
Latest episodes

Jun 4, 2025 • 1h 1min
230. Sarah Whiting (Originally aired 3/29/23)
Sarah Whiting is an architect, writer, editor, and the current dean of Harvard GSD. She is a design principal and co-founder of WW Architecture and from 2010 to 2019, she served as the dean of Rice University's School of Architecture. Her interdisciplinary research focuses on architecture's relationship with politics, economics, and society. Her writing has appeared in a range of publications from ANY to Wired and she's edited a variety of books, periodicals, and anthologies. In this conversation, Jarrett and Sarah talk about the value of interdisciplinarity, the intersection of theory and practice, and why editing is core to her practice. This episode originally aired on March 29, 2023.

May 14, 2025 • 53min
271. Hans Ulrich Obrist
Hans Ulrich Obrist is a a curator, critic, and art historian. He’s the artistic director of the Serpentine Galleries in London and the author of many books, including Ways of Curating, A Brief History of Curating, and Everything You Always Wanted To Know About Curating But Were Afraid to Ask. In this wide-ranging conversation, Jarrett and Hans talk about the role of conversation and interviews in his work, the evolution of the Serpentine Pavilion, and why it’s important that the art world is still his home base. Links from this episode can be found at scratchingthesurface.fm/271-hans-ulrich-obrist.
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Apr 30, 2025 • 57min
270. Sarah Ichioka
Sarah Ichioka is an urbanist, strategist, curator, and writer. She’s the author, with Michael Pawlyn, of Flourish: Design Paradigms for our Planetary Emergency and the founder of Desire Lines, a disciplinary studio that helps places, communities, and organizations chart paths toward thriving futures. In this conversation, Jarrett and Sarah talk about moving beyond sustainability towards regenerative practices, how thinking about the climate crisis as a cultural problem changes the role of designers, and why curiosity is a driving force in her work. Links from this episode can be found at scratchingthesurface.fm/270-sarah-ichioka.
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Apr 16, 2025 • 58min
269. Matt Owens
Matt Owens, co-founder and Chief Design and Innovation Officer at Athletics, discusses the evolution of graphic design from the 1990s to today. He highlights the significant gap between design education and real-world application, stressing the need for critical thinking. The conversation dives into the influence of Flash on early digital creativity, contrasting it with today's tools. Matt also emphasizes the importance of curiosity and a rebellious spirit as designers navigate their careers, seeking personal expression amidst the industry's challenges.

Apr 1, 2025 • 1h 11min
268. Lara Lesmes & Fredrik Hellberg
Lara Lesmes and Fredrik Hellberg are the founders of Space Popular, an architecture studio that explores relationships between media and the built environment through research, design, and artworks. They are also professors at the Institute of Architecture at the University of Applied Arts Vienna where they run the Architectural Design Studio 2. In this conversation, Jarrett talks with Lara and Fredrik talk about the relationship between virtual and physical spaces, how media shapes architecture, and the role of the architect in shaping digital environments. Links from this episode can be found at scratchingthesurface.fm/268-lara-lesmes-fredrik-hellberg.
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Mar 19, 2025 • 1h 3min
267. Julian Bleecker
In this discussion, Julian Bleecker, a visionary researcher and founder of Near Future Laboratory, dives into the fascinating world of design fiction, blending art, technology, and imagination. He shares insights on its origins and how it can reshape corporate innovation and design education. Bleecker emphasizes the importance of storytelling and collaboration in envisioning future possibilities, drawing from pop culture influences. This conversation also explores how design students can rediscover creativity and reshape their approaches to architectural learning.

Mar 5, 2025 • 58min
266. Mike Pepi
Mike Pepi, a critic and technologist known for his insights on art and technology, discusses his book, "Against Platforms: Surviving Digital Utopia." He emphasizes the essential role of criticism in shaping societal ideologies and argues that Silicon Valley needs the art world to help navigate its complexities. The conversation delves into the ideological implications of AI marketing, the conflict between user-centered design and corporate interests, and the need for stronger institutional frameworks to balance the influence of tech platforms.

Feb 19, 2025 • 50min
265. Elizabeth Diller
Elizabeth Diller is a partner and co-founder of Diller Scofidio + Renfro where she’s worked on a range of buildings including New York’s The Shed, the Highline, and an expansion of MoMA. Since 1981, the studio’s practices has spanned architecture, urban design, installation art, multi-media performance, digital media, and print, all of which is featured in their new monograph Architecture, Not Architecture. In this conversation, Jarrett and Elizabeth talk about the evolution of her practice and approach to architecture, thinking about design both as problem solving and cultural production, and how a generation of paper architects changed the field. Links from this episode can be found at scratchingthesurface.fm/265-elizabeth-diller.
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If you enjoy the show, please consider supporting us on Substack! surfacepodcast.substack.com

Feb 3, 2025 • 51min
264. Andrea Trimarchi & Simone Farresin
Andrea Trimarchi and Simone Farresin are the founders of Formafantasma, a research-driven design studio based in Milan and Rotterdam that investigates the ecological, historical, political, and social forces shaping the discipline of design. In this conversation, Jarrett talks with Andrea and Simone about the role of research in their studio, moving between critical investigations and commercial commissions, and how the studio is trying to redefine the role of design today.

Jan 14, 2025 • 55min
263. Nicolay Boyadjiev
Nicolay Boyadjiev is an architect and creative director based between Copenhagen, Sofia and Mexico City. He is the Director of the Practice Lab at re:arc institute, where he oversees research, strategy and new explorations prototyping alternatives models for philanthropy in architecture. Previously, he was Co-Director of Strelka Institute’s influential design-research program in Moscow. In this conversation, Jarrett and Nicolay talk about his work at re:arc, new forms of funding architectural projects, and thinking about philanthropy as a design project.