ReThinking will.i.am on AI — and the future of creativity
17 snips
Mar 12, 2024 
In this engaging discussion, will.i.am, a seven-time Grammy winner and tech innovator, shares his unique journey bridging music and technology. He reveals insights into his creative process and the potential of AI in reshaping artistic expression. The conversation covers music integration in autonomous vehicles, the collaboration between humans and AI, and the emotional connections people have with music. will.i.am also expresses his hopes and concerns about the future of creativity in an increasingly automated world.
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Super Bowl Outfit
- will.i.am wore a VR helmet and light-up jacket at Super Bowl 2024.
- He views this as "future casting", envisioning brain-computer interfaces by 2034.
Brain-Computer Interfaces
- will.i.am believes future devices will interpret brain signals without implants.
- This will enable more seamless communication with personalized AI.
Super Bowl Side Hustle
- Adam Grant points out that performing at the Super Bowl is a "side hustle" for will.i.am.
- will.i.am prioritizes his tech entrepreneur identity over his musician identity.