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4 Must-Know Podcasting Predictions to Capitalize On This Year | James Cridland, Podnews

Dec 12, 2024

James Cridland, editor-in-chief of Podnews, shares his expertise on the evolving podcasting landscape. He discusses the decline of download metrics as the gold standard and how YouTube is reshaping podcast discovery, despite its limitations. Cridland also emphasizes the necessity of maintaining human creativity in an era increasingly influenced by AI. He warns that defining what truly constitutes a podcast is becoming more complex, urging creators to focus on genuine content that resonates with audiences.

16:40

Episode guests

James Cridland

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Episode notes

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Quick takeaways

The role of YouTube in podcasting is expanding, serving as a key discovery platform despite challenges in monetizing content for creators.

AI tools enhance convenience in podcast production, yet lack the creativity needed to produce truly engaging and unique content.

Deep dives

The Rise of Video Podcasting

YouTube has emerged as the leading platform for podcast consumption, significantly impacting how podcasts are perceived and distributed. The closure of Google Podcasts has paved the way for YouTube to take the forefront, with a growing number of podcasters using the platform to reach wider audiences. However, it is important to note that while YouTube can help attract new listeners, it is not necessarily a monetization avenue for existing podcasters. Many creators prefer to focus on audio-only formats, as video adds complexity that may dilute their original message and content.

Intro

3min

Exploring the Intersection of Podcasting and AI Creativity

4min

Navigating Authenticity and Market Competition in Podcasting

3min

The Shift from Downloads to Engagement Metrics in Podcasting

2min

Streamlining Workflow: Key Predictions for New Podcasters

4min

In this episode, James Cridland, editor-in-chief of Podnews, is back with his bold predictions about where podcasting is headed — and how you can stay ahead of the curve.

We’re unpacking why downloads might not hold the top spot as the industry’s gold standard for much longer, YouTube’s growing role in podcast discovery (and its limitations), and how AI is adding convenience but not the creativity needed to stand out. James also explains the growing challenge of defining what a podcast really is as platforms like Spotify and YouTube continue to blur the lines.

Whether you're starting a new show or scaling an existing one, you'll walk away from this episode with the know-how you need to stay ahead of industry trends and stay focused on what truly matters: creating content that connects and converts. Hit play and let's dive in.

18:00 - Why IAB Downloads Might Soon Lose Their Gold Standard Status

19:11 - The Role (and Limits) of YouTube in Podcast Discovery

21:41 - What *Actually* Makes a Podcast a Podcast

24:06 - Are AI Tools Saving Time or Killing Creativity?

33:39 - Adapt or Get Left Behind: How to Capitalize on the Latest Trends in Podcasting

Episode Links:

Podnews Daily (Podcast)
Podnews.net (Daily Newsletter)
PodcastBroker.com
Buzzsprout.com/stats
PodcastBusinessJournal.com/data
Make Noise: A Creator's Guide to Podcasting and Great Audio Storytelling by Eric Nuzum

Other Episodes You’ll Enjoy:

What’s Changing in Podcasting and How to Stay Ahead

→ This episode was recorded on the Deity VO-7U

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